International Marketing Research

Table of Contents Data Sets Presentation Slides Data Sources IMR Companies MR Association Sites Business Sites Regional Sites Academic Sites IMR Articles

Table of Contents

• SECTION I
  1. Nature and Scope of International Marketing Research.
  2. Marketing Research in International Environment.
  3. International Marketing Research Process.
  
  
• SECTION II
  4. Preliminary Stages of International Marketing Research Process.
  5. Secondary Data.
  6. Marketing Research on the Internet.
  7. Primary Research.
  8. Qualitative and Observational Research.
  9. Survey Research.
  10. Development of Scales.
  11. Design of Questionnaire.
  12. Sampling
• SECTION III
  13. Simple Data Analysis.
  14. Advanced Data Analysis.
  15. Multivariate Data Analysis
  16. Presenting The Results
• SECTION IV
  17. Asia-Pacific
  18. Europe
  19. Latin America
  20. Middle East And Africa
  21. North America
• SECTION V
  22. The Future of International Marketing Research.
• Cases
• Appendix
• Glossary
• Index

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Data Sets

Export Data

The file contains the following variables:

Possible dependent variables are Y1 and Y2.
Possible independent variables are X1 through X2.
ID = RESPID.
Will = Y1
Govt = Y2
Train = X5
Size = X1
Exp = X6
Rev = X2 (Thousand of Dollars)
Years = X3
Prod = X4

• Download SPSS version of Export Data

Note1: export.sav (SPSS version of export data) can be opened with SPSS Student or Professional version of the software.

Note2: This data set contains the full 120 observations. The data set in the text book is an abbreviated version containing 60 observations.

Note3: If you are using Internet Explorer, you may click on the link above directly. Netscape Navigator users may have to right click on the link and save the target file into their hard disk and then open.

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Presentation Slides

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Data Sources

• CIA WORLD FACTBOOK
• WORLD BANK
• STAT-USA (U.S. DEPARTMENT OF COMMERCE)

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IMR Companies

• Innovative Marketing Consultants
• ESOMAR International Listing - Click on "Directory" & "Search form" to browse through member companies

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MR Association Sites

• IMR Professional Association
• American Marketing Association
• Market Research in India - Recommended Market Research sites
• Mexican MR Association - Recommended Sites

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Business Sites

• Where to do Research
• Online Research Agency - European Market Research Links
• Useful Resources for Sales & Marketing Managers

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Regional Sites

• Gateway2China - Information resources related to doing business in China
• Zona Latina - Marketing Research Companies in Latin America

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Academic Sites

• Univ. of Utah, Marriott Library

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IMR Articles

• Population and Consumption Patterns: A Remarkable Finding

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