CLV Calculator

For instructions please refer to CLV Instructions

Average Purchase Frequency
Average Face to Face touches per year
Average telephone touches per year
Average direct mail touches per year
Average email touches per year
Unit Cost (Face to face) in $
Unit Cost (Telephone) in $
Unit Cost (Direct Mail) in $
Unit Cost (Email) in $
Average Contribution Margin (2004) in $
Tenure (2004) in months
Average Contribution Margin (2005) in $
Tenure (2005) in months
Average Contribution Margin (2006) in $
Tenure (2006) in months
Predicted Contribution Margin (2005) in $
Predicted Contribution Margin (2006) in $
Predicted Contribution Margin (2007) in $
Annual Interest Rate (%)