Grants

Awarded $76,000 from Google-WPP Research Award Competition for research on "Measuring the Value of Word-Of-Mouth in the Social Media", 2010.
Awarded $12,000 from MSI for research on “Measuring Customer Referral Value in Online Social Networks”, 2008-2009.
Awarded $14,100 from MSI, for research on "Linking CLV to Shareholder Value", 2007-08.
Awarded $40,000 from ISBM for winning the 2006 ISBM Academic-Practitioner Proposal Competition.
Awarded $10,000 from the Marketing Science Institute, 2005-2006 for the research on "Interaction Orientation."
Awarded $7,300 from the TeraData Center for Customer Relationship Management at Duke University, 2003-2004, for the research on "Targeting the Right Product to the Right Customer at the Right Time."
Awarded $16,000 from the Marketing Science Institute, 2002-2003, for the research on "Improving Marketing Productivity: Knowing When to Sell What to Whom?"

Awarded $10,000 from the Tera Data Center for Customer Relationship Management at Duke University, 2001-2002, for the research on "Integrated Marketing Strategies for Maximizing Customer Equity."
Awarded $12,500 from Northwestern University, 2000-2001, for research on "The Impact of Coupon Elasticity on Profitability."
Small Grants Program, University of Houston, 1999-2000, 2000-2001.
Limited Grant-in-Aid Research Grant, University of Houston, 1987-90, 1991-1992, 1993-96, 1998-99.
Faculty Development Leave University of Houston, Fall 1994.
International Enrichment Program, University of Houston, 1993-94.
Presidential Research Enhancement Fund, University of Houston, 1991-92.
Office of Sponsored Programs, University of Houston, 1990-91.
Summer Research Grant, University of Houston, 1989-93, 1995.
Summer Research Grant, University of Iowa, 1986.
Old Gold Fellowship, University of Iowa, 1986, 1987.
Faculty Scholarly Activities Fund, University of Iowa, 1985-86, 1986-87.
Marketing Science Institute, Boston, Massachusetts, 1984-86.