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Forthcoming
Research Papers |
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Kumar V.,
I.
Pozza, A. Petersen, D. Shah,
“Reversing the logic: The Path to Profitability”, forthcoming,
Journal of Interactive Marketing. |
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Arora N., A. Ghose, J. Hess, R. Iyengar, B. Jing, Y. Joshi, V.
Kumar, N. Lurie, S. Neslin, S. Sajeesh, M. Su, N. Syam,
J. Thomas, Z. Zhang., “Putting One-to-One Marketing to Work: Personalization,
Customization and Choice”, forthcoming, Marketing Letters. |
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Kumar
V., Jia Fan, R. Gulati, P. Venkat “Marketing-Mix
Recommendation to Manage Value Growth at P&G Asia Pacific”,
forthcoming, Marketing Science. |
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Kumar
V., Rajkumar Ventatesan, Timothy Bohling and Denise
Beckmann, “The Power of CLV: Managing Customer Lifetime Value
at IBM", forthcoming, Marketing Science. |
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Kumar,
V., M. George and J. Pancras, “Cross-Buy: Correlates
and Consequences”, forthcoming, Journal of Retailing. |
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Kumar,
V., R Venkatesan and W. Reinartz, “A Purchase Sequence
Framework for Targeting the Right Products to the Right Customers
at the Right Time”, forthcoming, Journal of Marketing. |
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