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Research
Papers Published since Inception -- Fall 2001 |
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Ramani,
G. and V. Kumar (2008), " Interaction Orientation & Firm
Performance", Journal of Marketing, Vol. 72 (1) January,
pp.27-45. |
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Kumar,
V., and Anita (Man) Luo (2008), " Intergrating Purchase Timing,
Choice and Quality Decisions Models: A Review of Model Specifications,
Estimations and Applications", Review of Marketing Research,
Vol. 4 (1), pp.63-91. |
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Venkatesan,
Rajkumar, V. Kumar and Timothy Bohling (2007), " Optimal
CRM using Bayesian Decision Theory: An application for Customer
Selection, Journal of Marketing Research, Vol. 44 (4) November,
pp.579-594. |
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Kumar,
V., A. Petersen and R. P. Leone (2007)." How Valuable is
the Word of Mouth?", Harvard Business Review, (October),
pp. 139-146. |
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Venkatesan,
Rajkumar, V. Kumar and Nalini Ravishankar (2007), " Multi-Channel
Shopping: Causes and Consequences", Journal of Marketing,
Vol. 71 (2) April, pp.114-132. |
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Kumar,
V., and Morris George (2007), “Measuring and Maximizing Customer
Equity: A Critical Analysis”, Journal of Academy of Marketing
Science, Vol. 35 (2) June, pp. 157-171. |
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Kumar,
V., Denish Shah and Rajkumar Venkatesan(2006), “Managing Retailer
Profitability: One Customer at a time!”, Journal of Retailing,
Vol. 82(4), pp. 277-294. |
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V.
Kumar (2006),"Profitability Relationships”, Marketing Research:
A Magazine of Management and Applications, Vol. 18 (3) Fall, pp.
41-46. |
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Kumar,
V.(2006), "Customer Lifetime Value: A Databased Approach”,
Journal of Relationship Marketing (Special Issue on CRM- Other
contributors include Don Lehmann, Sunil Gupta, Kay Lemon and Tim
Keiningham), Vol. 5(2/3), pp. 7-35. |
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Kumar, V., Katherine
N. Lemon and A. Parasuraman (2006), " Managing Customers
for Value: An overview and Research Agenda", Journal Of Service
Research, Vol. 9 (Nov.), pp. 87-94. |
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Sunil Gupta, Dominique
Hanssens, Bruce Hardie, William Kahn, V. Kumar, Nathaniel Lin,
Nalini Ravishanker and S. Sriram (2006), " Modeling Customer
Lifetime Value", Journal of Service Research Vol 9 (Nov)
pp 139-155. |
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Kumar, V., R. Venkatesan
and W. Reinartz (2006)," KNowing What to Sell, When to Whom",
Harvard Business Review, March, pp 131-137. |
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Kumar, V. and J. Andrew
Petersen(2005), “Using a Customer Level Marketing Strategy to
Enhance Firm Performancer”, Journal of Academy ofMarketing Science,
Vol. 33 (4) Fall, pp. 505-519. |
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Kumar,
V. and R. Venkatesan (2005), “Who are the Multichannel Shoppers
and How do they Perform?: Correlates of Multichannel Shopping
Behavior”, Journal of Interactive Marketing, Vol. 19 (2) Spring,
pp. 44-62. |
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Kumar,
V. and S. Srinivasan (2005), “The Different Faces of Coupon Face
Value Elasticity: Implications for Manufacturers and Retailers,”
Journal of Retailing, Vol. 81 (1), pp 1-25 |
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Reinartz,
W., J. Thomas and V. Kumar (2005), “Balancing Acquisition and
Retention Resources to Maximize Profitability.”, Journal of Marketing,
Vol. 69 (January), pp. 63-79. |
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Kumar,
V. and Denish Shah (2004), “Building and Sustaining Profitable
Customer Loyalty for the 21st Century,” Journal of Retailing,
Vol. 80 (4), pp. 317-330. |
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Kumar,
V., V.Madan and S. Srinivasan (2004), “Price Discounts or Coupon
Promotions: Does it matter?” Journal of Business Research, Vol.
57, pp. 933-941. |
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.Rust,
R., T. Ambler, G. Carpenter, V. Kumar and R. Srivastava (2004),
“Measuring Marketing Productivity: Current Knowledge and Future
Directions,” Journal of Marketing, October 2004, Vol 68, No 4,
pp. 76-89 |
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Venkatesan,
R. and V.Kumar (2004), “A Customer Lifetime Value Framework for
Customer Selections and Resource Allocation Strategy”, Journal
of Marketing, October 2004, Vol 68, No 4, pp. 106-125 (Winner
of the Don Lehmann Award (second time) for the best Paper published
in Journal of Marketing / Journal of Marketing Research in a 2-year
period (2003-2004), May 2005). |
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Venkatesan,
R., T.V Krishnan and V.Kumar (2004), “Evolutionary Estimation
of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative
to Non Linear Least Squares”, Marketing Science, Vol 23, No 3,
Summer 2004, pp 451-464 |
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Kumar,
V. and J. Andrew Petersen (2004), “Maximizing ROI or Profitability:
Is One Better than the Other,” Marketing Research: A Magazine
of Management and Applications, Fall 2004 Vol 16, No 3, pp 28-34 |
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Kumar,
V., G. Ramani, and T. Bohling (2004), “Customer Lifetime Value
Approaches and Best Practice Applications,” Journal of Interactive
Marketing, Vol 18, No 3, Summer 2004, pp. 60-72. |
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Thomas
J., W. Reinartz and V. Kumar(2004), “Getting the Most out of All
Your Customers,” Harvard Business Review, (July-August 2004),
pp. 116-123. |
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Kumar,
V. (2004), “Leveraging Superior Market Tools to Maximize Profits”,
Strategic Marketing, Vol 3, Issue 2: pp.18-23
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Kumar,
V. and Denish Shah (2004), “Pushing and Pulling on the Internet”,
Marketing Research: A Magazine of Management and Applications,
Vol. 16 (1). |
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Kumar,
V. and G. Ramani (2004), “Taking Customer Lifetime Value Analysis
to the Next Level,” Journal of Integrated Communications, pp.
27-33.
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Kumar,
V. (2003), “Global Diffusion Models: Back to the Future”, Handbook
of Research in International Marketing, Publishers: Edward Elgar,
pp. 379-401. |
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Kumar,
V., T. Bohling and R. Ladda (2003), “Antecedents and Consequences
of Relationship Intention: Implications for Transaction and Relationship
Marketing,” Industrial Marketing Management,Vol. 32 pp. 67-76. |
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Reinartz,
W. and V. Kumar (2003), "The Impact of Customer Relationship
Characteristics on Profitable Lifetime Duration,” Journal of
Marketing, Vol. 67 (1), pp. 77-99. |
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Reinartz,
W. and V. Kumar (2002), “The Mismanagement of Customer Loyalty,”
Harvard Business Review, (July), pp. 86-97. |
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Venkatesan,
R. and V. Kumar (2002), “A Genetic Algorithms Approach to Forecasting
of Wireless Subscribers,” International Journal of Forecasting,
Vol. 18 (4), pp. 625-646. |
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Kumar,
V. and Trichy V. Krishnan (2002), “Multinational Diffusion Models
: An Alternative Framework,” Marketing Science, Vol. 21
(3), pp. 318-330. |
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Kumar,
V. Anish Nagpal and Rajkumar Venkatesan (2002), “Forecasting category
sales and market share for wireless telephone subscribers: a combined
approach”, International Journal of Forecasting, Vol. 18
(4), pp. 583-604. |
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Berger,
P., R.Bolton, D.Bowman, E.Briggs, V. Kumar, A. Parsuraman and
Creed Terry (2002), “Marketing Actions and the Value of Customer
Assets: A Framework for Customer Asset Management,” Journal
of Service Research, Vol. 5 (1), pp. 39-54. |
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Fildes,
R. and V. Kumar (2002), “Telecommunications demand forecasting
- a review”, International Journal of Forecasting,Vol.
18 (4), pp. 489-522. |
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Kumar,
V., and T. Bohling (2002), “Six Steps to Better Decision Models,”
Marketing Research: A Magazine of Management and Applications,
Vol. 14 (2), pp. 8-12. |
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Kumar,
V. and T. Bohling (2001), “Decision Models Aid Research”,
Marketing Research: A Magazine of Management and Applications,
(Winter), pp. 42-43. |
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Kumar,
V., and Anish Nagpal (2001), “Segmenting Global Markets: Look
Before You Leap” Marketing Research: A Magazine of Management
and Applications, (Spring), pp. 8-13.mer Lifetime Value
Analysis to the Next Level,” Journal of Integrated Communications,
pp. 27-33.
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Brodie,
R., P. Danaher, V. Kumar and P. Leeflang (2001), "Principles
of Market Share Forecasting," Principles of Forecasting :
A Handbook for Researchers and Practitioners, Kluwer Publishers.
pp. 597-612. |
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