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Publication |
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The ING faculty has published following articles: |
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Articles
: Evaluation of Substantive Issues in Marketing |
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“Managing
Retailer Profitability” |
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“Profitable
Relationships” |
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“Customer
Lifetime Value: A Databased Approach” |
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“Managing
Customers for Value: An Overview and Research Agenda” |
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“Modeling
Customer Lifetime Value” |
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“Knowing
What to Sell, When to Whom” |
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“Using
a Customer Level Marketing Strategy to Enhance Firm Performance” |
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Who
are the Multichannel Shoppers and How do they Perform?: Correlates
of Multichannel Shopping Behavior |
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Balancing Acquisition and Retention Resources to Maximize Profitability |
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A
Customer Lifetime Value Framework for Customer Selections and
Resource Allocation Strategy |
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Measuring
Marketing Productivity: Current Knowledge and Future Directions |
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Maximizing
ROI or Profitability: Is One Better than the Other |
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Customer
Lifetime Value Approaches and Best Practice Applications |
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Getting
the Most out of All Your Customers |
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Leveraging
Superior Marketing Tools to Maximise Profits |
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Taking
Customer Lifetime Value Analysis to the Next Level |
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Antecedents
and Consequences of Relationship Intention: Implications for Transaction
and Relationship Marketing |
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The
impact of Customer Relationship Characteristics on Profitable
Lifetime Duration |
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The
Mismanagement of Customer Loyalty |
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Telecommunications
demand forecasting - a review |
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Marketing
Actions and the Value of Customer Assets: A Framework for Customer
Asset Management |
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Six
Steps to Better Decision Models |
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Principles
of Market Share Forecasting”, Chapter, in Principles of Forecasting:
A Handbook for Researchers and Practitioners |
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On
the Profitability of Long-Life Customers in a Noncontractual Setting:
An Empirical
Investigation and Implications for Marketing |
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Impact
of a Late Entrant on the Diffusion of a New Product/Service |
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A
Model for Predicting Stock Market Returns : Marketing Implications |
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The
State-of-the-Art in Brand Equity Research: What is Known and What
Needs to be Known |
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Customer's
Role in Continuous Quality Improvement Process |
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Attribute
Order and Product Familiarity Effects in Decision Tasks Using
Conjoint Analysis |
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An Empirical Assessment of Merger
and Acquisition Activity in Retailing |
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