Publication
The ING faculty has published following articles:
Articles : International Marketing
Global Diffusion Models: Back to the Future
Multinational Diffusion Models: Evolution Towards a New Framework
Segmenting Global Markets: Look Before You Leap
Cross-National Diffusion Research: What We Know and How Certain Are WE?
Cross -National Learning Effects in Global Diffusion Patterns: An Exploratory Investigation
A Contingency Framework for the Mode of Entry Decision
Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology
Diffusion
Identifying Factors for Successful Exporting by Small Businesses: Implications for Competitive Advantage
An Interactive Multicriteria Approach to Identifying Potential Foreign Markets
International Direct Marketing Efforts: Are They Useful to Small Businesses in Establishing Consistent Patterns of Exporting ?
