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Publication |
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The ING faculty has published following articles: |
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Article
: Retailing / Marketing Communication / Scanner Data |
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The
Different Faces of Coupon Face Value Elasticity: Implications for
Manufacturers and Retailers |
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Building and Sustaining
Profitable Customer Loyalty for the 21st Century |
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Price Discounts or Coupon
Promotions: Does it matter?” |
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Pushing
and Pulling on the Internet |
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The
Effect of Retail Environment on Retailer Performance," Journal
of Business Research |
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Store,
Market, and Consumer-Characteristics: The Drivers of Store Performance
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Measuring
the Impact of Internal and External Reference Prices On Brand
Choice; The Moderating Role of Contextual Variables |
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Explaining
Variation in Advertising & Promotional Expenditures over Sales
Ratio: A Re-Analysis |
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Explaining
Variation in Advertising & Promotional Expenditures over Sales
Ratio: A Response, Research Criteria and Guidelines |
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Assessing
the Competitive Impact of Type, Timing, Frequency, and Magnitude
of
Retail Promotions
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The
Effect of Brand Characteristics and Retailer Policies on Response
to Retail Price Promotions: Implications for Retailers
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Explaining
Variation in Sales Response to Retail Price promotions |
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Forecasting
performance of market share models: an assessment, additional
insights,
and guidelines |
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A
Decomposition of Repeat Buying |
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A
comparative study of market share models using disaggregate data |
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Correlates
of Marketing Communication Intensity in Consumer, Industrial and
Service Market |
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Market
Segmentation by Visual Inspection |
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Measuring
the Effect of Retail Store Promotions on Brand and Store Substitution |
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