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Publication |
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The ING faculty has published following books: |
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Essentials of Marketing
Research |
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Kumar V., David A. Aaker and George S. Day (2002), "Essentials of
Marketing Research," 2nd |
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Edition, John Wiley and Sons, New York, NY. http://www.drvkumar.com/emr2main.htm |
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V.Kumar, David Aaker and George
Day , "Essentials of Marketing Research,” 2000
In
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Chinese, John Wiley and Sons, New York, NY. |
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V.Kumar, David Aaker and George
Day , "Essentials of Marketing Research,”
1999, John Wiley
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and Sons, New York, NY.
http://www.drvkumar.com/emr1main.htm |
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