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Elements
of ING Center |
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In recent times, there has been a deceleration of economic growth.
As profits start |
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waning, organizations have started incorporating cost cutting
measures. There |
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seems to be a notion that marketing is an overhead which
organizations could very |
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well do without. There is a realization that customer service
needs to be |
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given paramount importance. Marketing Intelligence plays
a key role in achieving that |
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strategic objective. Hence, the need to use the right marketing
tools for customer retention, |
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target customers,
tailor presentations to customer needs, and maximize service
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effectiveness. ING Center for Financial Services helps addresses
these problems facing |
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organizations by generating cutting edge research
that forges partnerships with
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Academicians and Practitioners
to develop key insights for implementing strategies |
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based on Marketing Intelligence
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