Projects
Leveraging the Customer Value Framework for Superior Marketing Decisions
Determine and control the factors that affect the Profitable Lifetime Duration for every customer
(Journal of Marketing, January 2003)
Determine the optimal allocation of marketing resources
(Journal of Marketing, October 2004)
Determine the purchase sequence of multiple products, and maximize overall profitability
(supported by MSI and Tera Data Center for CRM at Duke)
Determine the balance between Acquisition and Retention resources to maximize customer profitability
(Harvard Business Review, July/August 2004)
