Projects
ING Center- Cutting Edge Research Projects
Marketing-Mix Recommendations to Manage Value Growth at P&G Asia Pacific
Are Product Returns a Necessary Evil? : The Antecedents and Consequences of Product Return
Anti-dumping Policy: Protectionism or Consumer Welfare?
Understanding the Effect of Marketing Contacts on Purchase Timing and Quantity Decisions Across Multiple Categories in a B2B Context
Cross-Buying in a Non-contractual Setting: Why, What, When and How much?
Managing Brand & Product Characteristics to Enhance Marketing Performance
