|
|
|
| |
|
|
| |
|
|
| |
Marketing Intelligence |
|
| |
The Marketing Intelligence
concentration consists of a sequence of four
graduate level marketing courses that MBA
students can undertake. The ING Center for
Financial Services recognizes students
completing this four-course concentration and
awards them a ‘Marketing Intelligence
Specialist’ certificate. |
|
|
|
|
|
|
|
|
|
Click
here to see course details |
|
| |
Features |
|
|
|
|
|
 |
Introduced
formally in 2002 and impacted, almost immediately, both the
quantity and quality of students majoring in marketing. |
|
|
|
|
|
|
|
|
|
A
special feature of this concentration is that students enrolling
in these courses are exposed to real data from major firms and to
the state-of-the-art techniques for analyzing the data.
|
|
| |
|
|
|
|
|
|
|
Students
also obtain internships with real companies and are in a position
to be placed in jobs that increasingly require the skills that
this concentration is able to provide. |
|
| |
|
|
|
|
|
|
|
New
initiative of the ING center in collaboration with CIBER at the
undergraduate level is the ‘Marketing Intelligence Specialist’
certificate explicitly designed for the Honors students. |
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
