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Teaching
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The ING Center supports the offering of the following courses: |
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MKTG 208 : Buyer Behavior |
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Application of models and analytical frameworks for understanding
and managing |
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the buyer behavior of consumer and business markets across
traditional and new channels for |
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product development, integrated marketing communications,
positioning, segmentation and |
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targeting,
pricing, distribution decisions. |
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Click here for course listings |
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