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Teaching
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The ING Center will be associated with dissemination of knowledge
related to Database Marketing, |
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Customer Relationship Marketing, Sales Management and Marketing
Intelligence to students |
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and executives in financial services and other industries. |
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Specifically, the Center will focus on creating knowledge from
information. It would focus on the |
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creation and management of profitable long-term relationships with
customers with an emphasis on |
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the use of information and communication technologies in
researching, selecting, entering and |
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competing in global markets. The concepts and skills taught in the
concentration would place an |
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emphasis on formulating and evaluating various business models for
strategic relationship |
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marketing; acquiring and retaining profitable customers and use
multi-channel communications and |
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appropriate marketing and innovation strategies for creating value
and enhanced customer |
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satisfaction. |
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The course will be offered at both the under graduate and the
graduate level. |
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Marketing Intelligence Concentration
Click here for course listings |
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