Teaching
           MKTG 350 : Marketing Research
           This course discuss the collection and use of information on customers and their needs for designing
           marketing programs. The course develops skills in obtaining and using customer input for product
           design, communications, pricing, distribution and customer service decisions. Some of the topics
           covered include: research design; use of secondary information sources; decision support systems;
           sampling techniques; questionnaire design; scaling and measurement; and multivariate data analysis
           procedures. The applications discusses in the course include the creation and use of data
           warehouses; customer satisfaction measurement; customer-based brand equity measurement;
         and the use of  the Internet as an information gathering tool.  
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