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Teaching |
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MKTG
330 : New Product Management |
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This course takes a "whole enterprise" approach to the management
of innovation, based on the |
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perspectives of product managers and a CEO. The course's primary
objective is to develop |
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effective conceptual frameworks and analytical tools for managing
innovation throughout the firm. |
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Topics include the nature of innovation, how organizational and
technical capabilities |
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affect innovation, new product development processes, new product.
sales forecasting and |
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pioneering/first mover advantages. |
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