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Working
Papers |
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Kumar,
V., and Luke Weinstein, “Willingness to Cannibalize and Radical
Product Innovation: An Alternative Perspective”.
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Kumar,
V., Eli Jones, and Rajkumar Venkatesan, "Navigating through
turbulent times: when does market orientation help long-run
business performance? |
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Kumar,
V. and S. Srinivasan, "Augmenting the Theory of Reasoned
Action as Applied to Coupon Usage." |
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Subramaniam,
V. and V. Kumar, "An Investigation into the Culture of
Quality Oriented Firms." |
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