Latest News from VK
May 08, 2012
Dr. Kumar has been selected as a winner of the 2012 Paul D. Converse Award in recognition of his achievements and contributions to the Customer Lifetime Value (CLV) body of work. Dr Kumar was honored with the prestigious award at the Eighteenth...
April 17, 2012
On April 16, 2012, Forbes published an article by Dr. Kumar on the topic of maximizing social media ROI. The article titled, 7 Tips For Big-Budget Marketers To Maximize Social-Media ROI, is available on Forbes' website.
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March 01, 2012
Dr. Kumar has been selected as a winner of the 2011-12 Gary L. Lilien ISMS-MSI Practice Prize award in recognition of his outstanding marketing science work that has had significant organizational impact.
The Practice Prize is awarded for...
February 15, 2012
Dr. V. Kumar was awarded the Outstanding Author Contribution Award by the Emerald Literati Network Awards for Excellence 2012. This award is presented for his article titled, "Looking Through the Marketing Lens: My Journey So Far,"...
January 15, 2012
In a recent research study, we analyzed social coupons that are becoming an increasingly popular marketing tool for businesses. This study titled, "Social coupons as a marketing strategy: A multifaceted perspective" answers four key...
January 08, 2012
Dr. Kumar was recently selected as a "Legend in Marketing", and his research work will be compiled and featured in the forthcoming "Legends in Marketing" Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the...
December 02, 2009
Dr. V. Kumar was recently named as one of the finalist for the 2009-10 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of...
December 06, 2007
Dr. V. Kumar was recently named as one of the finalist for the 2007 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
December 02, 2006
Dr. V. Kumar was recently named as one of the finalist for the 2006 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...