Teaching

WE CRM Course- 2009

PBM Course- December 2009

CRM Course- May 2010

Executive Education

WE Executive Education

Courses Taught

  • Doctoral:
    New Products Management, Marketing Models, Research in Marketing Strategy, Multivariate Statistical Methods in Marketing, International Marketing Strategy, Research Seminar in Marketing, Survey Research Methods.
  • Masters:
    Database Marketing, Product and Innovation Management, Customer Relationship Management, Marketing Research, Product Policy, Marketing Management, Marketing Strategy, International Marketing Research, Projects in Marketing Research, Management of Marketing Information, Product and Brand Management.
  • Bachelors:
    Marketing Research, Marketing Management, International Marketing Research, Information for Marketing Decisions.

Improvements And Innovations In Teaching

  • Winner of the Graduate Teaching Excellence Award in 2007 at the University of Connecticut.
  • Winner of the MBA Teacher of the Year Award. University of Connecticut, 2006-07.
  • Prepared a book of notes containing concepts and examples for each of the courses taught that are easy to read for the students (potential candidates for textbooks and students' workbooks).
  • Based on the students' evaluation of teaching effectiveness of the professors obtained consistently for over 20 years, a Teacher Rating of over the 90th percentile for all the twenty-one courses taught in the Bachelors, Masters and Doctoral program.
  • Won the College of Business Melcher Teaching Excellence for five years 1990-91, 1991-92, 1992-93, 1993-94, and 1995-96 at the University of Houston.
  • Won the University-wide Teaching Excellence Award for the academic year 1991-92 at the University of Houston.
  • Recognized as the 1994 Nations Bank Master Teaching Fellow at the University of Houston.
  • Recognized with 1996 Melcher Award for Faculty Excellence in Teaching at the University of Houston.

Teaching In Executive Programs

  • "Can B2B Marketing be made Accountable and Profitable," Harvard Business School, Executive Education Program, June 2008.
  • "Strategies to Manage Growth and Innovation," GE Leadership, Innovation and Growth Program, New Delhi, India, January 2008.
  • "Managing Customers for Profit," Hanken Executive MBA Program, Swedish School of Economics, Helsinki, Finland, Sept 2007.
  • "Customer Satisfaction, Trust and Value," Financial Services Research Forum London, U.K., July 2007.
  • "Managing Customers for Profits" Executive Advantage series University of Connecticut, Storrs, CT, April 2007.
  • "Implementing CLV-Based Strategies" Turkcell Executive Program Istanbul, Turkey, Nov 2006.
  • "Managing Customers for Growth and Profit", HSBC CEOs Executive Program organized by Duke Corporate Education, Delhi, India, October 2006.
  • "Measuring and Managing Customer Profitability", AMA School of Marketing Research Workshop organized by American Marketing Association, Atlanta, GA, November 2005.
  • "Linking Loyalty and Profitability through Customer Lifetime Value", AMA School of Marketing Research Workshop organized by American Marketing Association, Athens, GA, November 2004.
  • "Exploiting Customer Lifetime Value", The Hartford BMCP Executive Program organized by the University of Connecticut, Hartford, CT, October 2004.
  • "Customer Intimacy: The Path to Profitability", ING CEOs Executive Program organized by Duke Corporate Education, Mumbai, India, October 2004.
  • "Maximizing Customer Profitability & Tracking Performance of Customer Management Strategies", The 2004 Marketing Information Integration Conference, The Conference Board, Chicago, IL, June 2004.
  • Download Full List of Teaching In Executive Programs

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Invited Lectures

  • "The Practice of International Marketing Research," Lecture given at the September 1997 American Marketing Association Houston Chapter's Workshop, Houston, TX.
  • "Advances in Marketing Research", Lecture given at the 1996 American Marketing Association's Workshop, San Diego, CA.
  • "Marketing Segmentation and Target Marketing," Lecture given at the December 1995 American Marketing Association Houston Chapter's Workshop, Houston, TX.
  • "Obtaining Funds for Research and Writing Research Proposals," Lecture given at the Doctoral Colloquium, Southwestern Marketing Association, Houston, 1995.
  • "Brand Equity: Meaning and Measurement," Lecture given at the Doctoral Colloquium, Southwestern Marketing Association, Houston, 1991.

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