68800+

Publication citations

20+

Lifetime Achievement Awards

300+

Research Publications

35+

Books

25+

Best Paper Awards

10+

Research Excellence Awards

$250,000+

Research Grants

$2B+

Revenue Gains for Businesses 

Top 1% Cited Research Scholar

Web of Science

Inaugural Scholar

Analytics Hall of Fame

Fellow

American Marketing Association & Hagler Institute, TAMU

Marketing Legend

Sage Legend Series

Research Productive Scholar

AMA DocSIG

V. Kumar (VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. He has held/holds several Distinguished Endowed Faculty Positions in the U.S., and Distinguished Fellowships across universities worldwide, including being the Chang Jiang Scholar, HUST, Wuhan, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and the Hagler Fellow, Texas A&M University, USA. VK has also been honored as a Legend in Marketing through the 10-Volume Legends in Marketing series published by Sage Publications with commentaries from scholars worldwide. VK has published over 300 papers in scholarly journals and 35 books; received over 20 Lifetime Achievement Awards…. | Read More… 

QUICK FACTS

  • Recipient of the 2024 Distinguished Researcher and Creative Activity Award, Brock University, ON Canada
  • Selected as a “Marketing Legend” and is featured in the “Legends in Marketing” series, Jagdish Sheth (editor) as one of the 8 Legends along with Phil Kotler, Paul Green, Jerry Zaltman, Jagdish Sheth, and Jerry Wind
  • Held several Distinguished Faculty positions for many years in the U.S. at Univ of Houston, Univ of Connecticut, Georgia State University, and St. John’s University.
  • Recipient of the 2022 AMA Foundation’s Charles Coolidge Parlin Award (oldest and most distinguished in Marketing)
  • 2019 AMA Higher Education SIG’s Lifetime Achievement Award
  • Inducted into the inaugural Analytics Hall of Fame, 2019 (with Tom Davenport, and Beth Comstock)
  • Ranked consistently as one of the top scholars in the marketing field for publications in the top 4 premier marketing journals by the American Marketing Association over a rolling period of the last 10 years
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RECOGNITIONS

  • 2024 Shri BML Jain Lifetime Achievement Award
  • 2023 Tara Lifetime Achievement Award,
  • 2019 AMA Higher Education SIG’s Lifetime Achievement Award
  • Inducted into the inaugural Analytics Hall of Fame, 2019
  • Inducted as the Fellow of the American Marketing Association, 2017.
  • 2017 Eminent Scholar Award by the Hagler Institute for Advanced Study at Texas A & M University.
  • 2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award
  • 2015 AMS/CUTCO-Vector Marketing -Distinguished Marketing Educator Award
  • Lee Kong Chian Fellow (2015-16) at Singapore Management University, Singapore
  • 2014 iSIG Fellow Award
  • 2013 Chang Jiang Scholar Award
  • 2013 Regents’ Professor
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