Dr V Kumar

68800+

Publication citations

20+

Lifetime Achievement Awards

300+

Research Publications

35+

Books

25+

Best Paper Awards

10+

Research Excellence Awards

$250,000+

Research Grants

$2B+

Revenue Gains for Businesses

Top 1% Cited Research Scholar

Web of Science

Inaugural Scholar

Analytics Hall of Fame

Fellow

American Marketing Association & Hagler Institute, TAMU

Marketing Legend

Sage Legend Series

Research Productive Scholar

AMA DocSIG

V. Kumar (VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. He has held/holds several Distinguished Endowed Faculty Positions in the U.S., and Distinguished Fellowships across universities worldwide, including being the Chang Jiang Scholar, HUST, Wuhan, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and the Hagler Fellow, Texas A&M University, USA. VK has also been honored as a Legend in Marketing through the 10-Volume Legends in Marketing series published by Sage Publications with commentaries from scholars worldwide. VK has published over 300 papers in scholarly journals and 35 books; received over 20 Lifetime Achievement Awards…. | Read More…

QUICK FACTS

Recipient of the 2024 Distinguished Researcher and Creative Activity Award, Brock University, ON Canada
Selected as a “Marketing Legend” and is featured in the “Legends in Marketing” series, Jagdish Sheth (editor) as one of the 8 Legends along with Phil Kotler, Paul Green, Jerry Zaltman, Jagdish Sheth, and Jerry Wind
Held several Distinguished Faculty positions for many years in the U.S. at Univ of Houston, Univ of Connecticut, Georgia State University, and St. John’s University.
Recipient of the 2022 AMA Foundation’s Charles Coolidge Parlin Award (oldest and most distinguished in Marketing)
2019 AMA Higher Education SIG’s Lifetime Achievement Award
Inducted into the inaugural Analytics Hall of Fame, 2019 (with Tom Davenport, and Beth Comstock)
Ranked consistently as one of the top scholars in the marketing field for publications in the top 4 premier marketing journals by the American Marketing Association over a rolling period of the last 10 years

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RECOGNITIONS

2024 Shri BML Jain Lifetime Achievement Award
2023 Tara Lifetime Achievement Award,
2019 AMA Higher Education SIG’s Lifetime Achievement Award
Inducted into the inaugural Analytics Hall of Fame, 2019
Inducted as the Fellow of the American Marketing Association, 2017.
2017 Eminent Scholar Award by the Hagler Institute for Advanced Study at Texas A & M University.
2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award
2015 AMS/CUTCO-Vector Marketing -Distinguished Marketing Educator Award
Lee Kong Chian Fellow (2015-16) at Singapore Management University, Singapore
2014 iSIG Fellow Award
2013 Chang Jiang Scholar Award
2013 Regents’ Professor