Engagement Marketing– Brand, Customer and Salesperson
January 2019 : Indian School of Business, – National University of Singapore Program, Hyderabad, India

Customer Centricity for Mercedes-Benz
August 2018 : Indian School of Business, Hyderabad, India,

Engaging Brands, Customers & Salesperson for Profitable Growth May 2018 : J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia, 

Engaging Customers for Profitable Growth
January 2018 : Indian School of Business, – National University of Singapore Program, Hyderabad, India

Creating Customer Value
January 2017 : Indian School of Business – National University of Singapore Program, Hyderabad, India

Driving Customer Engagement
January 2016 : Indian School of Business – National University of Singapore Program, Hyderabad, India

What Matters in Social Media and Digital Marketing?
September 2014 : Skolkovo Executive Education Moscow School of Management, Skolkovo, Russia

Marketing and Branding
October 2013 : Executive Education Program, Georgia State University, Atlanta, GA

Marketing and Branding
May 2013 : Executive Education Program, Georgia State University, Atlanta, GA

Global Marketing Network
October 2012 : Pontificia Catholic University of Parana (PUCPR), Brazil

Nurturing Profitable Customer Relationships
May 2012 : ERISA, Porvoo, Finland

Engaging Customers Profitably
October 2011 : Deutsche Post, Executive Education Program, Hamburg, Germany

Strategies to Manage Growth and Innovation
July 2011 : Global Conference on Service Excellence, Singapore Management University, Singapore

Managing Profitable Growth
June 2011 : World Marketing Forum, Accra, Ghana

Managing Brands and Customers for Profit
April 2011 : Executive Education Program, Georgia State University, Atlanta, GA

Nurturing Profitable Customer Relationships
March 2011 : ELISA, Helsinki, Finland

Marketing and Customer Acumen – The Customer Centric Way
March 2011 : Executive Education Program, NCR, Atlanta, GA

Marketing and Customer Acumen – The Customer Centric Way
February 2011 : Executive Education Program, NCR, Atlanta, GA

Marketing and Customer Acumen – The Customer Centric Way
January 2011 : Executive Education Program, NCR, Atlanta, GA

Marketing and Customer Acumen – The Customer Centric Way
December 2010 : Executive Education Program, NCR, Atlanta, GA

Marketing and Customer Acumen – The Customer Centric Way
November 2010 : Executive Education Program, NCR , Atlanta, GA

Managing Brands & Customers for Profits
November 2010 : AMA – Advanced School of Marketing Research, University of Georgia, Athens, GA

Marketing and Customer Acumen – The Customer Centric Way
October 2010 : Executive Education Program, NCR, Atlanta, GA

Marketing and Customer Acumen – The Customer Centric Way
September 2010 : Executive Education Program, NCR, Atlanta, GA

Marketing and Customer Acumen – The Customer Centric Way 
August 2010 : Executive Education Program, NCR, Atlanta, GA

Optimal Marketing Strategies to Maximize Profit – Answering the ‘How To’ Question
February 2010 : Accelerated Design Workshop (Marketing), NCR, Windham Conference Center, Peachtree City, GA

Managing Customers for Profits
November 2009 : AMA – Advanced School of Marketing Research, University of Georgia, Athens, GA

Managing Brands and Customers for Profit 
November 2009 : Executive Education Program, MBCE, Denmark

Managing Brands and Customers for Profit
September 2009 : Executive Education Program, Georgia State University, Atlanta, GA

Managing Brands and Customers for Profit
September 2009 : Texas Farm Bureau

Managing Brands and Customers for Profit
September 2009 : Executive Education Program, Deutsche Post, Konegstein, Germany

Managing Brands and Customers for Profit
July 2009 : Executive Education Program, Kuala Lumpur, Malaysia

Strategies to Manage Growth and Innovation
January 2009 : GE Leadership, Innovation and Growth Program, New Delhi, India

Customer Loyalty and Profitability
November 2008 : AMA – Advanced School of Marketing Research, University of Georgia, Athens, GA

Can B2B Marketing be made Accountable and Profitable 
June 2008 : Executive Education Program, Harvard Business School

Managing Customers for Profit
September 2007 : Hanken Executive MBA Program, Swedish School of Economics, Helsinki, Finland

Customer Satisfaction, Trust and Value
July 2007 : Financial Services Research Forum, London, UK

Managing Customers for Profits
April 2007 : Executive Advantage Series, University of Connecticut, Storrs, CT

Implementing CLV-Based Strategies
November 2006 : Turkcell Executive Program, Istanbul, Turkey

Managing Customers for Growth and Profit
October 2006 : HSBC CEOs Executive Program organized by Duke Corporate Education, Delhi, India

Measuring and Managing Customer Profitability
November 2005 : AMA – School of Marketing Research – Workshop organized by AMA Association, Atlanta, GA

Linking Loyalty and Profitability through Customer Lifetime Value
November 2004 : AMA – School of Marketing Research Workshop, Athens, GA

Exploiting Customer Lifetime Value
October 2004 : The Hartford BMCP Executive Program – organized by the University of Connecticut, University of Connecticut, Hartford, CT

Customer Intimacy: The Path to Profitability
October 2004 : ING CEOs Executive Program organized by Duke Corporate Education, Mumbai, India

Maximizing Customer Profitability & Tracking Performance of Customer Management Strategies
June 2004 : The 2004 Marketing Information Integration Confer, The Conference Board, Chicago, IL

Customer Loyalty and Profitability
April 2004 : AMA – Advanced School of Marketing Research, University of Georgia, Athens, GA

Advancing Customer Lifetime Value
April 2004 : AMA – Advanced School of Marketing Research, University of Georgia, Athens, GA

Linking Loyalty and Profitability
November 2003 : University of Georgia, Athens, GA

Measuring Customer Lifetime Value
November 2003 : University of Georgia, Athens, GA

Implementing Customer Lifetime Value
November 2003 : University of Georgia, Athens, GA

Exploiting Customer Lifetime Value
October 2003 : The Hartford BMCP Executive Program organized by the University of Connecticut, University of Connecticut, Hartford, CT

Maximizing Profits with Customer Value
May 2003 : The 2003 Customer Loyalty Conference, The Conference Board, New York, NY

Customer Loyalty
April 2003 : AMA – Advanced School of Marketing Research, University of Georgia, Athens, GA

Customer Profitability
April 2003 : AMA – Advanced School of Marketing Research, University of Georgia, Athens, GA

Customer Relationship Management: Process and Strategy
March 2003 : AMA – Customer Relationship Management, University of Georgia, Athens, GA

Customer Profitability
November 2002 : AMA Advanced School of Marketing Research, University of Georgia, Athens, GA

Customer Loyalty
November 2002 : AMA – Advanced School of Marketing Research, University of Georgia, Athens, GA

An Optimal Resource Allocation Model for Maximizing Customer Equity
October 2002 : Kellogg Graduate School of Management, Northwestern University, Evanston, IL

A Model of Customer Lifetime Value
June 2001 : Yeck Center for Executive Education in Direct Marketing, Harvard Business School, Cambridge, MA

The Practice of Internationalization
October 2000 : Shell Executive Development Program, University of Houston, Houston, TX

Internationalization of Business Process and Methods
January 2000 : Shell Executive Development Program, University of Houston, Houston, TX

Using Marketing Research to Assess and Penetrate Latin America
January 1997 : Institute for International Research, Miami, FL

Conducting Marketing Research for Global Penetration
January 1997 : Institute for International Research, San Francisco, CA

The Practice of International Marketing Research
April 1996 : Washington University, St. Louis, MO

Customer and Continuous Quality Improvement Process
April 1995 : University of Houston, Houston, TX

New Product Development Process
January 1995 : Frank Small and Associates, Sydney, Australia

The Role of Customers in the CQI Process
October 1994 : University of Houston, Houston, TX

Application of Marketing Research in New Product Design Process
January 1994 : University of Houston, Houston, TX

Listening to the Voice of the Market – II
October 1992 : IESE, Barcelona, Spain

Analyzing the Value of Brands
June 1992 : IESE, Barcelona, Spain

Listening to the Voice of the Market – I
October 1991 : IESE, Barcelona, Spain