Dr. V. Kumar also received the 2007 AMA IOSIG Lifetime Contribution Award for his research on inter-organizational Issues. The Inter-Organizational Special Interest Group (IOSIG) is a group within AMA designed to facilitate interaction among academic members of the AMA with an interest in channels of distribution, business-to-business marketing, and business alliances. The IOSIG chose Dr. Kumar and Dr. Bart Weitz (University of Florida) as the recipients of this inaugural Lifetime Achievement Award.