Yingge Qu was a PhD student of the Marketing Department, J. Mack Robinson College of Business, at Georgia State University. She received her dual MS for both Engineering and Statistics at the University of Connecticut and her BA from Tsinghua University. She has taken courses in both marketing and economics in the PhD program. As a graduate student of the Center for Excellence in Brand & Customer Management, Yingge has joined in on and led several marketing projects in order to provide innovative and efficient methodologies for maximizing firm profitability across industries including B2C retailing, B2C financial, B2B financial, and B2B high technology.

Awards and Honors:

• Winner of the 2013 ISBM Business Marketing Doctoral Dissertation Proposal Competition

• Finalist, the 2012 MSI/ H. Paul Root Award for the Best paper Published in the Journal of Marketing

• 2011 AMA/Sheth Foundation Doctoral Consortium