Jia Fan is a doctoral candidate in Marketing at Georgia State University. She has been working at the CEBCEM, GSU for the past five years while doing her PhD study. Her general research interest is Dynamic Customer Relationship Management and Customer Information Management. Her recent projects focus on how firms can better learn their customers for long-term profitability from various sources of data. Her previous papers include marketing-mix allocation for P&G and retail pricing and competition effects.

Awards and Honors:

• Winner, ISBM Doctoral Dissertation Proposal Competition, 2011

• Winner of the ISBM Dissertation Support Award Competition, 2010

• Participant, Thought Leadership Conference focusing on the theme “Customer Experience Management”, Babson College, 2007, 2008

• Finalist, INFORMS Marketing Science Practice Competition, 2006, 2007

•  Summer Scholarship, Department of Marketing, UConn, 2004, 2005