BOOKS
“Transformative Marketing: Combining New Age Technologies and Human Insights
Kumar, V., and Philip KotlerPublished: Jun 21, 2024
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International Marketing Research: A Transformative Approach
V. KumarPublished: Jul 08, 2024
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Emergent Research on Business and Society: An India-Centric Perspective)
Salunkhe, U., V Kumar, D.N. Murthy, and Bharath RajanPublished: Oct 08, 2023
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Marketing Accountability for Marketing and Non-Marketing Outcomes(Review of Marketing Research Book 18)
V. Kumar, David W. Stewart
Published: Sep 27, 2021
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Marketing Research, 13th edition
V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
Published: 2019
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Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition
V. Kumar Werner Reinartz
Published: 2018
Customer Engagement Marketing
Robert W. Palmatier, V. Kumar, Colleen M. Harmeling
Published: Aug 29, 2017
Marketing Research, 12th edition
David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
Published: January 2016
Marketing Research, 11th edition
David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
Published: 2012
Customer Relationship Management: Concept, Strategy and Tools, 2ndEdition
V. Kumar Werner Reinartz
Published: 2012
Statistical Methods in Customer Relationship Management
V. Kumar J. Andrew Peterson
Published: 2012
Marketing Research, 8th edition
V. Kumar George S. Day David A. Aaker
Published: January 2004
Essentials of Marketing Research 2nd edition
V. Kumar George S. Day David A. Aaker
Published: Novemeber 2002
Marketing Research, 10th edition
V. Kumar George S. Day David A. Aaker
Published: Novemeber 2002
Marketing Research, 7th edition
V. Kumar George S. Day David A. Aaker
Published: February 2001
Essentials of Marketing Research, 1st edition
V. Kumar George S. Day David A. Aaker
Published: 2001
