Transformative Marketing: Combining New Age Technologies and Human Insights
Transformative Marketing: Combining New Age Technologies and Human Insights Kumar, V., and Philip Kotler Published: Jun 21, 2024 This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today’s tech-centric world, customers crave lightning-fast digital […]
Valuing Customer Engagement: Strategies to Measure and Maximize Profitability
Valuing Customer Engagement: Strategies to Measure and Maximize Profitability V. Kumar Published: Feb 10, 2024 In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the […]
International Marketing Research: A Transformative Approach
International Marketing Research: A Transformative Approach V. Kumar Published: Jul 08, 2024 This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, […]
Emergent Research on Business and Society: An India-Centric Perspective
Emergent Research on Business and Society: An India-Centric Perspective V. Kumar, Salunkhe, U., D.N.Murthy, and Bharath Rajan Published: Oct 08, 2023 This book edited by Prof. Dr. Uday Salunkhe, Dr. V. Kumar, Prof. Dr. D.N. Murthy, and Bharath Rajan brings together critical and up to date analysis by more than 30 experts on business and […]
Marketing Research, 5th edition
Marketing Research, 5th edition Buy now Study Material Authors Marketing Research Site ALSO SEARCHED FOR : Marketing Research, 9th edition V. Kumar George S. Day David Aaker Published: October 2007 | Read more Customer Relationship Management: A Databased Approach V. Kumar Published: June 2006 | Read more Marketing Research, 8th edition V. Kumar George S. Day David […]
Marketing Research, 6th edition
Marketing Research, 6th edition V. Kumar George S. Day David A. Aaker Published: 1998 This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results Buy now Study Material Table of Contents Data Sets Internet […]
International Marketing Research
International Marketing Research V. Kumar Published: September 2000 This practical, detailed and well-documented guide takes students through all phases of developing and conducting international marketing research- from analyzing the nature and scope of the research, to the preliminary stages, gathering data, Buy now Study Material Table of Contents Data Sets Presentation Slides Data Sources […]
Essentials of Marketing Research, 1st edition
Essentials of Marketing Research, 1st edition V. Kumar George S. Day David A. Aaker Published: 2001 This book contains detailed discussions of the process of marketing, with numerous examples from the industry. By discussing international marketing research, this book expands the readers’ ability to deal with issues that are not… Study Material Table of […]
Marketing Research, 7th edition
Marketing Research, 7th edition V. Kumar George S. Day David A. Aaker Published: February 2001 This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results Buy now Study Material Table of Contents Data Sets […]
Marketing Research, 8th edition
Marketing Research, 8th edition V. Kumar George S. Day David A. Aaker Published: January 2004 The 8th edition of Marketing Research provides an application oriented approach to marketing and marketing research by outlining when what type of marketing research should be used, why and how. This book acts as a guide for future managers… […]