Customer Relationship Management: A Databased Approach
Customer Relationship Management: A Databased Approach V. Kumar Published: June 2006 Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today’s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It… Buy now Study Material Table of Contents Data Sets Case Studies […]
Marketing Research, 9th edition
Marketing Research, 9th edition V. Kumar George S. Day David Aaker Published: October 2007 In a world exploding with marketing data, there’s no text that keeps pace with the latest tools, applications, and developments in marketing research. This book shows the future managers and researchers when marketing can and should be… Buy now Study […]
Marketing Research, 10th edition
Marketing Research, 10th edition V. Kumar David A. Aaker George S. Day Robert P. Leone Published: September 2010 This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social…. Buy now […]
Essentials of Marketing Research 2nd edition
Essentials of Marketing Research 2nd edition V. Kumar George S. Day David A. Aaker Published: Novemeber 2002 This book contains detailed discussions of the process of marketing, with numerous examples from the industry. By discussing international marketing research, this book expands the readers’ ability to deal with issues that are not… Buy now Study […]
Managing Customers for Profit
Managing Customers for Profit V. Kumar Published: January 2008 This book explains the use of Customer Lifetime Value (CLV) to target customers with higher profit potential, manage and reward existing customers based on their profitability, and invest in high-profit customers to prevent attrition and ensure… Buy now Study Material Table of Contents Data Sets […]
Customer Lifetime Value
Customer Lifetime Value V. Kumar Published: August 2008 Customer Lifetime Value – The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring… Buy now Study Material Authors ALSO SEARCHED FOR : Marketing […]
Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management V. Kumar, J. Andrew Peterson Published: 2012 Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer… Buy now Study Material Authors Table of Contents Presentation Slides Data […]
Customer Relationship Management: Concept, Strategy and Tools, 2nd Edition
Customer Relationship Management: Concept, Strategy and Tools, 2nd Edition V. Kumar Werner Reinartz Published: 2012 Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the… Buy now Study Material […]
Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition
Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition V. Kumar Werner Reinartz Published: 2018 Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the… Buy now Study Material […]
Marketing Research, 11th edition
Marketing Research, 11th edition David A. Aaker, V. Kumar, Robert P. Leone, George S. Day Published: 2012 This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social… Buy now Study […]