Global Marketing Research
Global Marketing Research V. Kumar Published: 2015 Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in […]
Marketing Research, 12th edition
Marketing Research, 12th edition David A. Aaker, V. Kumar, Robert P. Leone, George S. Day Published: January 2016 Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss […]
Customer Engagement Marketing
Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. […]
Profitable Customer Engagement
ALSO SEARCHED FOR : Profitable Customer Engagement V. Kumar Published: 2013 This book proposes several concepts and methodologies to measure customer engagement by developing a framework that includes the multi-dimensional aspects of customer engagement. Methodologies to monetize these components are proposed, tested, and validated in the real-world scenarios in order to maximize the profitability […]
Market Research: A Global Outlook
Market Research: A Global Outlook V. Kumar Published: 2015 Marketing Research: A Global Outlook is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two […]
Market Research: A Global Outlook (test)
ALSO SEARCHED FOR : Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer […]
Marketing Research, 13th Edition
Marketing Research, 13th edition V. Kumar, Robert P. Leone, David A. Aaker, George S. Day Published: 2019 Marketing Research, 13th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their […]