FORTH COMING

Influence of New-Age Technologies on Marketing: A Research Agenda

Authors: V. Kumar Divya Ramachandran Binay Kumar
Published: Forthcoming
Published In: Journal of Business Research
Volume: N/A   Issue: N/A   Pages: N/A

It Takes Two to Tango: Statistical Modeling and Machine Learning

Authors: V. Kumar Mani Vannan
Published: Forthcoming
Published In: Journal of Global Scholars of Marketing Science
Volume: N/A Issue: N/A Pages: N/A

Robotics for Customer Service: A Useful Complement or an Ultimate Substitute?

Authors: L. Xiao V. Kumar
Published: Forthcoming
Published In: Journal of Service Research
Volume: N/A Issue: N/A Pages: N/A

Generating Competitive Intelligence with Limited Information: A Case of Multimedia Industry

Authors: V. Kumar Saboo A. Amit Agarwal Binay Kumar
Published: Forthcoming
Published In: Production & Operations Management
Volume: N/A Issue: N/A Pages: N/A

Money or Friendship? Winning over Customers

Authors: Kihyun H. Kim V. Kumar
Published: Forthcoming
Published In: Management and Business Review
Volume: N/A Issue: N/A Pages: N/A

Linking Experiential Event Outcomes and Customer Sentiment: The Moderating Role of Marketer Generated Content

Authors: Mattijs Meire Kelly Hewett Michel Ballings V. Kumar Dirk Van del Poel
Published: Forthcoming
Published In: Journal of Marketing
Volume: N/A Issue: N/A Pages: N/A

Global Implications of Cause-related Loyalty Marketing

Authors: V. Kumar
Published: Forthcoming
Published In: International Marketing Review
Volume: N/A Issue: N/A Pages: N/A

How Legacy Firms Can Embrace the Digital Ecosystem Via Digital Customer Orientation

Authors: Praveen K. Kopalle V. Kumar Mohan Subramaniam
Published: Forthcoming
Published In: Journal of the Academy of Marketing Science
Volume: N/A Issue: N/A Pages: N/A