INSTITUTE OF MANAGEMENT ACCOUNTANTS IMA
Using Customer Lifetime Value for Acquiring, Retaining and Winning Back Profitable Customers
2009
Published In: IMA Executive Summary Report
INSTITUTE OF MANAGEMENT ACCOUNTANTS IMA
Using Customer Lifetime Value for Acquiring, Retaining and Winning Back Profitable Customers
2009
Published In: IMA Executive Summary Report
Professor of Marketing, and
Goodman Academic-Industry Partnership Professor
Goodman School of Business, Brock University
Email: vk@brocku.ca