The focus of her research has been in the area of marketing strategy and she is interested in using empirical methods to solve marketing problems and eventually provide actionable guidance to managers. Her substantive research interests lie in the areas of new product development, managing customer experience to facilitate customer engagement and understanding marketing effectiveness.

Her research has appeared in the Journal of Marketing Research, the Journal of Academy of Marketing Science, and Marketing Science Institute Working Paper Series. She also has a considerable amount of teaching experience, including undergraduate and masters level courses.

Awards

Winner, Mary Kay Dissertation Proposal Award, 2017
Fellow, AMA-Sheth Foundation Doctoral Consortium, University of Iowa, 2017
Finalist, MMA StuKent Outstanding Teacher-Scholar Doctoral Student Competition, 2017
Winner, GTA Teaching Excellence Award, 2017
Winner, MSI Research Initiative on Customer Experience, 2016
Awarded $15,000 from MSI for research on Customer Experience, 2016
Fellow, ISMS Doctoral Consortium, Fudan University, 2016
Fellow, ISMS Doctoral Consortium, Johns Hopkins University, 2015
Fellow, AIM AMA Sheth Doctoral Consortium, Institute of Management Technology, 2015