research in progress

  • Donor Lifetime Value
  • Salesperson Lifetime Value
  • Forecasting with Purchase Intentions Data
  • Customer Winback
  • The Effect of Inherent Product Characteristics on Consumers Response to Retail Promotion
  • To Warranty or Not: A Cross-Cultural Study
  • Information Technology Outsourcing: Is it a bane or boon
  • Investigating the Effects of Marketing-Mix Strategies on Customer Lifetime Value
  • A cross-sectional time series analysis of customer satisfaction and firm performance
  • Customer Loyalty: Antecedents and Consequences
  • Analyzing the Multichannel Shopping Behavior
  • Monetizing Social Media Influence