RETAILING / MARKETING COMMUNICATION / SCANNER DATA
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| Publication | Authors | Published | Published In | Status |
|---|---|---|---|---|
| Metrics and Analytics in Retailing: The Way Forward | Kumar, V. and Venkatesan, R | 2021 | Journal of Retailing | Published |
| Introduction to the Special issue of Metrics and Analytics in Retailing | Roggeveen, A., Sethuraman, R., Kumar, V., and Venkatesan | 2021 | Journal of Retailing | Published |
| Insight is Power: Understanding the Terms of the Consumer-Firm Data Exchange | Krafft, Manfred, V. Kumar, C. Harmeling, S. Singh, T. Zhu, J. Chen, T. Duncan, W. Fortin, E. Rosa, and B. Ryan | 2021 | Journal of Retailing | Published |
| Future of Retailer Profitability: An Organizing Framework | Kumar, V., Anand, Ankit and Hyunseok Song | 2017 | Journal of Retailing | Published |
| Using Big Data to Model Time- Varying Effect for Marketing Resources (Re)allocation | Saboo, Alok, Kumar, V. and Insu Park | 2016 | Management Information Systems Quarterly | Published |
| Leveraging Distribution to Maximize Firm Performance in Emerging Markets | Kumar, V., Sunder, Sarang and Amalesh Sharma | 2015 | Journal of Retailing | Published |
| Maximizing Profits for a Multi- Category Catalog Retailer | George, Morris, Kumar, V. and Dhruv Grewal | 2013 | Journal of Retailing | Published |
| Revisiting the Satisfaction-Loyalty Relationships: Empirical Generalizations and Directions for Future Research | Kumar, V., Dalla Pozza, Ilaria and Jaishankar Ganesh | 2013 | Journal of Retailing | Published |
| Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment | Pancras, Joseph, Sriram, S. and V. Kumar | 2012 | Management Science | Published |
| Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics | Pillai, Kishore Gopalakrishna and V. Kumar | 2012 | Journal of Retailing | Published |
| Retailing Innovations in a Globalizing Retail Market Environment | Dellaert, Benedict, Krafft, Manfred, Kumar, V., Irwin, Mimi, Reinartz, Werner and Rajan Varadarajan | 2011 | Journal of Retailing | Published |
| Customer Experience Management in Retailing: An Organizing Framework | Grewal, Dhruv, Levy, Michael and V. Kumar | 2009 | Journal of Retailing | Published |
| Choosing the Right Metrics to Maximize Profitability and Shareholder Value | Petersen, J. Andrew, McAlister, Leigh, Reibstein, David J., Winer, Russell S., Kumar, V. and Geoff Atkinson | 2009 | Journal of Retailing | Published |
| Cross-buying in Retailing: Drivers and Consequences | Kumar, V., George, Morris and Joseph Pancras | 2008 | Journal of Retailing | Published |
| Managing Retailer Profitability: One Customer at a time | Kumar, V., Shah, Denish and Rajkumar Venkatesan | 2006 | Journal of Retailing | Published |
| The Different Faces of Coupon Elasticity | Kumar, V. and Srinivasan Swaminathan | 2005 | Journal of Retailing | Published |
| Building and Sustaining Profitable Customer Loyalty for the 21st Century | Kumar, V. and Denish Shah | 2004 | Journal of Retailing | Published |
| Price Discounts or Coupon Promotions: Does It Matter? | Kumar, V., Madan,Vibhas and Srini S. Srinivasan | 2004 | Journal of Business Research | Published |
| Pushing and Pulling on the Internet | Kumar, V. and Denish Shah | 2004 | Marketing Research: A Magazine of Management and Applications | Published |
| The Effect of Retail Store Environment on Retailer Performance | Kumar, V. and Kiran Karande | 2000 | Journal of Business Research | Published |
| Store -, Market -, and Consumer – Characteristics: The Drivers of Retail Performance | Reinartz, Werner and V. Kumar | 1999 | Marketing Letters | Published |
| The Impact of Internal and External Reference Prices on Brand Choice; The Moderating Role of Contextual Variables | Kumar, V., Karande, Kiran and Werner Reinartz | 1998 | Journal of Retailing | Published |
| Explaining Variation in Advertising & Promotional Expenditures over Sales Ratio: A Re-Analysis | Balasubramanian, Siva K. and V. Kumar | 1997 | Journal of Marketing | Published |
| Explaining Variation in Advertising & Promotional Expenditures over Sales Ratio: A Response, Research Criteria and Guidelines | Balasubramanian, Siva K. and V. Kumar | 1997 | Journal of Marketing | Published |
| Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions | Kumar, V. and Arun Pereira | 1997 | Journal of Business Research | Published |
| The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers | Karande, Kiran and V. Kumar | 1995 | Journal of Retailing | Published |
| Explaining the Variation in Short-Term Sales Response to Retail Price Promotions | Kumar, V. and Arun Pereira | 1995 | Journal of the Academy of Marketing Science | Published |
| Forecasting Performance of Market Share Models: An Assessment, Additional Insights and Guidelines | Kumar, V | 1994 | International Journal of Forecasting | Published |
| A Decomposition of Repeat Buying | Kumar, V., Ghosh, Amit and Gerard J. Tellis | 1992 | Marketing Letters | Published |
| An Empirical Assessment of Merger and Acquisition Activity in Retailing | Kumar, V., Kerin, Roger A. and Arun Pereira | 1991 | Journal of Retailing | Published |
| A Comparative Study of Market Share Models Using Disaggregate Data | Kumar, V. and Timothy B. Heath | 1990 | International Journal of Forecasting | Published |
| Correlates of Marketing Communication Intensity in Consumer, Industrial and Service Markets | Balasubramaniam, Siva K. and V. Kumar | 1990 | Journal of Marketing | Published |
| Market Segmentation by Visual Inspection | Kumar, V. and Roland Rust | 1989 | Journal of Advertising Research | Published |
| Measuring the Effect of Retail Store Promotions on Brand and Store Substitution | Kumar, V. and Robert P. Leone | 1988 | Journal of Marketing Research | Published |
| A Model of U.S. Automobile Demand | Kumar, V., Leone, Robert P. and Rajendra K. Srivastava | 1984 | Advances in Consumer Research | Published |