The Practice of International Marketing Research
September 1997
American Marketing Association Houston Chapter’s Workshop Houston, TX

Advances in Marketing Research
June 1996
Lecture given at the 1996 American Marketing Association’s Workshop San Diego, CA

Marketing Segmentation and Target Marketing
December 1995 
American Marketing Association Houston Chapter’s  Workshop Houston, TX

Obtaining Funds for Research and Writing Research Proposals 
January 1995 
 Doctoral Colloquium Southwestern Marketing Association Houston, TX

Brand Equity: Meaning and Measurement
January 1991
Doctoral Colloquium, Southwestern Marketing Association Houston, TX,