DR V KUMAR’S MENTEE

Werner Reinartz

Director of the Department of Retailing and Customer Management at the University of Cologne 

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Awards and Honors:

• Won the Varadarajan Early Career Contribution Award from the American Marketing Association,  2009 

• Won the Donald R. Lehmann Award for the best dissertation-based research paper published in the Journal of Marketing or the Journal of Marketing Research, 2001

• Won the John A. Howard Doctoral Dissertation Award from the American Marketing Association Chicago, IL, 1999

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